Audible
Audible is an audio book service that allows you to listen to all of your favorite books with a subscription service. With the ease of the service, it allows you to enjoy your favorite books during activities that you normally would not be able to read. Our target consumer is stressed with their everyday lives and uses reading as an escape. However, within their most stressful moments, it is not possible to read.
Our consumer: A woman with a family who is 36 years old and loves to read but struggles to find time to do so. She used to be a huge reader and misses that time that she got to herself to escape all of her everyday stressors.
Main Idea: Escape with Audible
Print Ad
By detailing a relatable experience that our target consumer has surely experienced, this gives them a better understanding of what audible can provide them with. An escape from that ever so common family argument.
Billboard Ad
Once again highlighting a relatable experience, as well as the problem of our consumer never having the time to finish their book, our billboard ads remind them of what Audible can provide.
Billboard Ad
Showing an everyday stressor of our consumer like having to deal with their children and some of their annoying behaviors, the ad also details a widely known book reference that would make sense to our consumer. This goes along with our previous ads of escaping our realities.